maven46 meets Pippa
The maven meets Pippa video series was designed to simultaneously showcase Brown Thomas' new second floor while simultaneously providing viewers with a unique insight into one of Ireland's most beloved celebrities.
As one of the key trends of that season, maven46 and Brown Thomas combined to provide readers with insider tips and advice for what, which, when where and how to buy the hottest shirts.
explore the floor
Our popular cometition element of the maven46 / Brown Thomas collaboration was titled Explore The Floor. Participants were invited on a treasure hunt from Instagram page to Instagram page, examining the Brown Thomas Second floor in an attempt to spot the iconic bag, be lead to the next page, and ultimately win up to €500 of Brown Thomas Vouchers.